8 Effective Brainstorming Practices for Team Leaders

BrainstormingWe all know that the best way to collect thoughts and ideas is through a good old-fashioned brainstorming session. This process can generate a long list of potential opportunities for your product/business. Yet, it is a practice that many small businesses fail to recognise, or simply underestimate the potential of

Brainstorming involves three significant steps: preparation, performing, and evaluation.


In this phase, you have to specify the problem, and what is it that you really want to achieve. You will need to intelligently, and perhaps strategically, invite the right people to participate in the session. Decide where and when you will conduct the session. Sending out a rough “agenda” is also advisable to allow each to efficiently prepare themselves.


You are now in the process of specifying your objectives and goals while making sure that every team member is happy with the focus of the discussion. Be sure to clearly explain who each participant represents and the parameters of the subject matter. It is much better to allow your team to jot down their ideas as the session unfolds so things proceed swiftly. Begin the discussion, record everything, clarify ideas, ask as many questions as possible, suspend judgments, and enjoy seriously robust discussions. Take all the necessary time.


As the session draws down, the team needs to evaluate what has transpired during the discussion. Was there any genuine progress made? What is the potential for new ideas to emerge in the coming days? How will they be communicated to participants? Group the similar points together and select the most interesting questions and suggestions. Assign a few members of your team to further develop these ideas for later discussion by the group.

We have also gathered eight most effective brainstorming techniques to guide you through rationalising your ideas and improve your processes.

  1. Every participant is equal. Ask them to forget about his or her positions and job titles for the session.
  2. Do not judge suggestions or blatantly dismiss them, as this may stifle progress entirely. It is important to explore the alternatives for each idea.
  3. The more creative the ideas, the better the discussions.
  4. If a problem cannot be solved with a simple predictable flowchart of options, the team may need to use a more agile and creative approach.
  5. Encourage everyone to speak openly.
  6. No matter how brilliant or vague an idea is, every single suggestion must be evaluated on its own merits.
  7. Stay as positive and open-minded as possible throughout each stage. If you have convened the most appropriate participants then a solution will be found to the problem.
  8. Be sure that the agreed outcome is a productive balance of
    • instinct and logic,
    • customer expectation and company culture,
    • investment and return.

What are your brainstorming practises? Share them with us.



More Reasons to Explore the Mobile Network Revolution

TabletThe rapid growth of the digital population and the increasing adoption of tablets and smart phones is changing how consumers making purchase decisions. These progressions are also altering the way consumers interrelate with advertising and brands. Mobile technology provides businesses of any size the chance to redefine their products, leverage their unique selling points, and increase brand awareness across the marketplace.

Mobile Usage

In the 2013 Mobile Consumer Survey by Adobe, it was reported that the most common activities of tablet users were browsing through emails, news & sports, reading, and shopping. Specifically, 64% of those surveyed use their tablets for checking their emails messages, while 51% are after the news and current affairs locally and globally. It was impressing to see in this survey that the adoption of Android devices had risen to 55%, far surpassing that of rival Apple with only 33% of the vote.

Business Communication Network Revolution and Continuity

Smart phone technology is reaching far greater than ever before and has now become integrated in many business strategy’s on a global scale. Even some 6-8 year olds have smartphones today. Businesses must learn to comprehensively adopt intellectual processes for their mobile technology marketing approaches.

There are three core elements to consider:

  • informed consumer choice,
  • contextual targeting, and
  • ad placements.

Obviously, these elements are associated with content marketing, especially since mobile apps are steadily becoming the more popular means for conducting and guiding local searches. Essentially, businesses must not stop delivering quality content to the public on order to gain not just customer traffic, but a creditable interactive brand experiences to consumers.

Although the full extent of mobile phone and tablet usage remains varied across diverse socio-economic and demographic groups. The bottom line is that consumer technologies will continue to change how businesses streamline their business operations and work cultures years.  How small and medium businesses choose to employ mobile-orientated strategies into the future will dictate the level of brand awareness and ensuing success they can expect.



The 3 Top Reasons Business’ Need an Online Identity

We have already shared with you exciting tips on how to improve your online presence on our previous blog on Key Tips for Small Businesses to Improve Online Business Presence. Now, we want to elaborate what’s in it for you and your business when you embrace those tips. A strong online identity can generate significant profits because it is such an amazing foundation for reaching a wider global market.


Here are the top three reasons you need to strengthen your businesses online identity.

Online presence

        1.  Brand Recognition

In contemporary marketing, a strong online profile coupled with visibly supportive customers are the two primary tools for sustainable business growth. Brand recognition takes a lot of strategic effort to establish, because there is so much that requires constant consideration and attention. Every brand requires a face that the public can identify with, and being online does not mean this can be avoided. On the contrary really. The end consumer that authorises payment for a product or service is going to be a human that needs to feel as though they are dealing with a brand that is run by other humans, not machines. Being online means that you are up against competitors from other suburbs, cities, states & countries.

After creating a good impression, continue to strengthen your identity online through social media, blogs, and other platforms that can be of genuine assistance to your brand promotion strategies.

        2.  Credibility

Your online presence serves as the extension of your physical public image. A well-crafted domain name and professional email address are the foundation blocks to portraying to customers that you are serious and focused on providing an online identity which builds trust.

Consumers appreciate dealing with an online brand that is honest and credible. Boost your businesses integrity by presenting it, and you, as subject-matter experts. If your clientele are frequent internet users, apply to be a guest blogger/columnist for an appropriate reputable online magazine and be keen to share your knowledge across a range of forums as often as possible; think LinkedIn Groups discussions, Google+ Hangout Events, and industry orientated discussion boards.

        3.  Consumer Interaction and Market Expansion

Online presence is a relatively cheap form of advertising (in many instances it’s free) and by far the easiest for mass consumer interaction with your brand. Consumers will say that they are just too busy to fill out feedback surveys and don’t have that patience to deal with rude sales staff. Yet it seems everyone has time to be online browsing, trawling, and buying.

Your business needs to tap into the willingness that consumers have to “share” with their friends and with complete strangers. Having a range of social media profiles will allow you to directly ask questions and solicit feedback from people that have used your products/services and those that have merely stumbled upon the brand. Remember to be open to the attention you do (or do not) receive and use it as constructively a possible to develop a marketing strategy that will drive further positive interaction, which results in stronger brand awareness and boosted sales.


If you continue to elevate your online presence and provide genuine value to consumers, you will be surprised at the speed in which you can garner a bigger market profile. An online identity is becoming more important everyday as traditional trade borders weaken and consumers are more savvy about what they do and do not want. They will actively search for a brand that thay can relate to. Let consumers find out about your business by attracting them to a brand that can offer so much more than the competitors can.